Meg Roberts joined Franworth as an Operating Partner in 2018, where she serves as President of The Lash Lounge. Since turning The Lash Lounge into a transformational icon in the personal beauty category, in early 2023, she was appointed CEO of a new, beauty-focused division of Franworth. Meg brings a proven track record of leadership, growth, and marketing expertise to The Lash Lounge and Franworth’s beauty division. She is most proud of her franchisee relationship skills and looks forward to building a system of success and satisfaction.
Meg began her career in franchising at Service Brands International, where she served as the Vice President of Marketing, overseeing Molly Maid and Mr. Handyman. Her primary focus was on national brand marketing and digital strategy.
In 2012, Meg became the youngest President to lead the Molly Maid brand, a system of over 200 franchisees, where she built a team of Operations and Marketing experts to lead the brand into a new era of success.
Meg was named to Crain’s Detroit Magazine 40 under 40 and was featured in an episode of the A&E series “Be the Boss.” She serves on The Women’s Franchise Committee and the NextGen Committee and is part of the IFA Convention Planning team. Before entering the franchising industry, Meg spent eight years in marketing and television advertising with BBDO Chicago.
She holds a Bachelor of Arts degree from the University of Michigan and a Master of Arts in Marketing Research from Michigan State University.