Brand Partnerships
Discover the Power of Partnering with Franworth
Headquartered in Ann Arbor, Michigan, Franworth builds, incubates, and grows franchise brands empowering entrepreneurs and creating brighter futures. Our mission is to lead the foundational building and growth of franchise systems through mentorship, education, and best-in-class support.
We count on our brand partners to deliver an exceptional product and experience and you can count on us to bring our expert franchising guidance and support. Whether you’re an established franchise brand looking to grow, or an emerging brand seeking to scale using a franchise model, we have the expertise and resources to help you succeed. Explore how you can benefit from our franchisor services and mentorship programs.
The Beginning of Franworth
Franworth founder, John Rotche, learned the importance of paying it forward from his renowned mentors Bo Schembechler, Tom Monaghan, and David McKinnon. He quickly adopted their “pay it forward” philosophies which inspired Rotche to create Franworth.
The Franworth Factor
Rising to Success
The Lash Lounge partnered with Franworth in 2016 to fill the gaps and expand the 19-location franchise nationally. As of 2023, despite a global pandemic, the business has grown to become an industry-leading franchise in the beauty category, helping women everywhere feel confident. The Lash Lounge currently operates in over 30 states and has nearly 200 new units under development nationwide. The Lash Lounge has been recognized for the past 3 years on Entrepreneur’s esteemed Top Franchise 500 list.
Catching Lightning in a BottleThe Lash Lounge
While already performing at a level that outpaces others in its category, in 2022, the established 140-unit, state-of-the-art chiropractic franchise turned to the leadership team at Franworth for executive advising and franchising best practices to escalate growth at every level of the organization.
Profitability and Expansion AdvisingHealthSource America’s Chiropractor
The Barre Code reached beyond “the barre” when partnering with Franworth in 2021 after weathering the Covid-19 pandemic. In just two short years after joining the Franworth Portfolio, the women empowerment brand is back to pre-pandemic sales numbers and experiencing year-over-year, double-digit growth.
A Turnaround StoryThe Barre Code
Franworth’s non-profit arm, Franchise For Good, partnered with what was originally Colorado HomeBuilding Academy in 2020 and together the two teams built an industry-driven trades academy ready to scale nationwide as BuildStrong Academy. BuildStrong Academy is creating a much-needed skilled workforce for construction and is well on its way to achieving the mission to fill 1 million trades jobs by 2035.
Franchising model applied to scale a non-profitBuildStrong Academy
Mentorship Programs
When you partner with Franworth, you’ll also benefit from Franworth’s mentorship programs. With a pay-it-forward mentality, Franworth mentors students, emerging franchisors, and non-profit organizations looking to scale. Want to learn from some of the most successful leaders in franchising?
Our Tested Blueprint for Franchise Success
According to the International Franchise Association, only 16 percent of franchise brands reach the critical 100-unit threshold within 10 years.
New franchisors need more than a great concept. They need proven systems and attractive unit economics to propel explosive franchise development and shorten the timeline to 100 openings. Franworth provides the matrix of services to do just that.
At Franworth, we leveraged our experience to create “THE NINE” – our proprietary, formula-based process of concept assessment designed to quantify the “9-Needs” and inform the “9-Fit.” From legal and sales to operations and marketing, The Nine functions of Franworth, guide a franchise from start to finish.
