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Brand Partnerships

Discover the Power of Partnering with Franworth

Headquartered in Ann Arbor, Michigan, Franworth builds, incubates, and grows franchise brands empowering entrepreneurs and creating brighter futures. Our mission is to lead the foundational building and growth of franchise systems through mentorship, education, and best-in-class support. 

We count on our brand partners to deliver an exceptional product and experience and you can count on us to bring our expert franchising guidance and support. Whether you’re an established franchise brand looking to grow, or an emerging brand seeking to scale using a franchise model, we have the expertise and resources to help you succeed. Explore how you can benefit from our franchisor services and mentorship programs.

John Rotche in a suit standing outside the Franworth building smiling. Scale your business with Franworth.

The Beginning of Franworth

Franworth CEO, John Rotche, learned the importance of paying it forward from his renowned mentors Bo Schembechler, Tom Monaghan, and David McKinnon. He quickly adopted their “pay it forward” philosophies which helped Rotche become the successful businessman he is today and inspired him to create Franworth.

The Franworth Factor

Rising to Success

Meg Roberts and Anna Phillips standing next to each other smiling. Scale your business with Franworth.

The Lash Lounge partnered with Franworth in 2016 to fill the gaps and expand the 19-location franchise nationally. As of 2023, despite a global pandemic, the business has grown to become an industry-leading franchise in the beauty category, helping women everywhere feel confident. The Lash Lounge currently operates in over 30 states and has nearly 200 new units under development nationwide. The Lash Lounge has been recognized for the past 3 years on Entrepreneur’s esteemed Top Franchise 500 list.

Catching Lightning in a Bottle
The Lash Lounge
Receptionist smiling at a customer in front of a HealthSource sign.

While already performing at a level that outpaces others in its category, in 2022, the established 140-unit, state-of-the-art chiropractic franchise turned to the leadership team at Franworth for executive advising and franchising best practices to escalate growth at every level of the organization.

Profitability and Expansion Advising
HealthSource America’s Chiropractor
Women working out during a Barre Code class, in a dark room with a brick wall and a mirror wall. Scale your business with Franworth.

The Barre Code reached beyond “the barre” when partnering with Franworth in 2021 after weathering the Covid-19 pandemic. In just two short years after joining the Franworth Portfolio, the women empowerment brand is back to pre-pandemic sales numbers and experiencing year-over-year, double-digit growth.

A Turnaround Story
The Barre Code
Employees smiling in front of a Build Strong Academy sign.

Franworth’s non-profit arm, Franchise For Good, partnered with what was originally Colorado HomeBuilding Academy in 2020 and together the two teams built an industry-driven trades academy ready to scale nationwide as BuildStrong Academy. BuildStrong Academy is creating a much-needed skilled workforce for construction and is well on its way to achieving the mission to fill 1 million trades jobs by 2035.

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BuildStrong Academy

Mentorship Programs

When you partner with Franworth, you’ll also benefit from Franworth’s mentorship programs. With a pay-it-forward mentality, Franworth mentors students, emerging franchisors, and non-profit organizations looking to scale. Want to learn from some of the most successful leaders in franchising?

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30 Under 30
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Brand Partners
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Franchise For Good
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A Lifestyle Image from Franchise For Good
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A Lifestyle Image from Franworth

Our Tested Blueprint for Franchise Success

According to the International Franchise Association, only 16 percent of franchise brands reach the critical 100-unit threshold within 10 years.

New franchisors need more than a great concept. They need proven systems and attractive unit economics to propel explosive franchise development and shorten the timeline to 100 openings. Franworth provides the matrix of services to do just that.

At Franworth, we leveraged our experience to create “THE NINE” – our proprietary, formula-based process of concept assessment designed to quantify the “9-Needs” and inform the “9-Fit.” From legal and sales to operations and marketing, The Nine functions of Franworth, guide a franchise from start to finish.

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