Cohen has 27+ years of franchising expertise from franchisor leadership roles and as a successful franchise owner. Early in his career, Cohen learned how to educate and coach others as a multi-unit McDonald’s store manager. He built onto those fundamentals with an appreciation for high standards and systems in his own five-territory Molly Maid franchise in southeastern Michigan. After contributing to Molly Maid’s Franchise Advisory Council, mentoring fellow franchisees, and achieving high performance in revenue and profitability results in the system, he was recruited in 2013 to lead The Molly Maid Operations team.
In Cohen’s Operations role at Molly Maid, he trained new franchisees and developed the S.O.A.R. (Scale. Optimize. Apply. Rise.) program to teach the company’s best practices and latest systems to existing franchise owners. The S.O.A.R. program achieved such impressive results in helping owners reach their sales goals; after a year, Cohen was promoted to Vice President of Operations. While leading the team, he was also instrumental in developing, testing, and launching the company’s first cloud-based point-of-sale (POS) and lead management system.
Cohen joined Franworth as a Divisional Vice President in 2019 to join the executive team for The Lash Lounge as Executive Vice President. In just three years, with Cohen’s contributions, The Lash Lounge team achieved explosive growth, adding 60 franchisees to the network and increasing system-wide sales by 430%. Because of Cohen’s impressive results with The Lash Lounge, in 2022, Cohen was promoted to Chief Operating Officer at Franworth, where he currently oversees operations across all Franworth brands as well as Franworth as a whole.