John Cohen


Divisional Vice President

John Cohen serves dual roles at Franworth as Divisional Vice President and Vice President for The Lash Lounge.

His current role includes coaching the brand’s operations team and helping franchise owners understand their unit’s economics, key performance metrics and focusing on operations’ activities that will best drive results from the brand’s membership model. The Lash Lounge’s owners benefit from 27+ years of franchising expertise from franchisor leadership roles and as a current, successful franchise owner. Early in his career, Cohen learned how to educate and coach others as a multi-unit McDonald’s store manager. He built on those fundamentals with an appreciation for high standards and systems in his own five-territory Molly Maid franchise in southeastern Michigan. After contributing to Molly Maid’s Franchise Advisory Council, mentoring fellow franchise owners and achieving some of the best revenue and profitability results in the system, he was recruited to lead the Operations team in 2013.

Cohen and the Operations team trained new franchisees and developed the S.O.A.R. (Scale. Optimize. Apply. Rise.) program to teach the company’s best practices and newest systems to existing franchise owners. S.O.A.R. achieved such impressive results helping participating owners reach their sales goals, and after a year, Cohen was promoted to Vice President of Operations. He was instrumental in the development, testing and launch of the company’s first, cloud-based point-of-sale (POS) and lead management system. This was the biggest POS upgrade since 1996!

John’s wife Gena Cohen manages MOLLY MAID of Ann Arbor and the couple and their family (including four daughters Ana, Alexis, Natalie and Charley, and several pets) reside in Northville, Mich.