Supply Chain


Franworth Supply Chain offers state-of-the-art e-commerce ordering, in-stock products at below-market costs with picture-perfect accuracy.

Franworth’s In-House Product Procurement Center

Franworth Supply Chain is an in-house product procurement and distribution company. Our team of experts manages inventory and streamlines fulfillment services for franchise brands and small businesses in the United States and Canada. We offer access to state-of-the-art e-commerce technology to support product ordering and maintain in-stock products in the warehouse at below-market costs with picture-perfect order accuracy and on-time delivery. Customers also save by ordering office supplies, small equipment, and marketing collateral, leveraged by our co-op purchasing and packaging with your company’s branding is also available.

Liberty team members are looking at a computer screen, standing in front of many boxes behind them

Client Benefits

  • Business continuance on mission-critical product​s
  • Leverage purchasing power
  • Dedicated fulfillment resources
  • Secure e-commerce ordering website
  • 99.7% accuracy and 100% on-time shipping
  • Free Assessment
  • Customized Program
  • Product Sourcing
  • Centralized purchasing and warehousing
  • Cost savings and rebate opportunities

Free Consultative Assessments

If your company could benefit from a macro view of your company’s current product, vendor, and fulfillment needs, we can provide a free consultative assessment to help you determine if Franworth Supply Chain Division can provide a customized program to help your business do what it does best.

Liberty team member packaging Lash Lounge orders. There are many boxes behind her in the facility

Founder John Rotche Speaks on Innovation Behind Franworth Supply Chain Division

Franworth Founder & CEO, John Rotche speaks to our incredible fulfillment and distribution center. He shares how Franworth is always challenging the norm and striving for more efficient solutions, with Franworth Supply Chain being a prime example.

Franworth Supply Chain was “born out of a necessity, and now stands as a powerhouse with a vast, barcoded inventory, operating seamlessly through an e-commerce platform. Think of it as our own version of Amazon tailored for the franchise industry,” says John. Watch the video below to learn more about the innovation behind Franworth Supply Chain.

Our Team of Professionals

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Dan Hannay
President, Franworth Supply Chain

Dan has been with Franworth since 2013, where he served in the roles of Regional Director, Director of Business Intelligence, VP of Operations, before heading up procurement for all of the Franworth Brands. Dan was also a multi-unit franchisee prior to this. His past corporate experience in procurement and inventory management has been instrumental in developing the fulfillment arm of the business.

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Jacob Gendron
Director of Operations

Jacob is Director of Operations for Franworth Supply Chain. He graduated from Spring Arbor University with a degree in Global studies. At Franworth’s Supply Chain Division, he leads the management and development of the team with an internal development program, integration of new brands, and KPI performance. During college and after, he lived in Japan for a year as a student, and later served as an English teacher for a year and a half. He lives in Ann Arbor with his wife Milly, and they enjoy following football, traveling, and going to the movies.

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Jason Nichols
New Business Manager

Jason is Franworth Supply Chain’s Manager of New Business. He graduated with a degree in Digital Media and has over 15 years of experience in the supply chain industry. As part of his role, Jason onboards and integrates new brands, provides assistance in managing their consumer-facing product lines & ecommerce operations, and manages tech solutions for Franworth’s Supply Chain Division. Jason enjoys horror movies, travel, and cooking in his free time.

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Marissa Deardurff
Floor Lead

Marissa is the Floor Lead for Franworth Supply Chain. She graduated with honors from the University of Michigan with a degree in Korean studies in 2022. She assists with all B2B operations including order fulfillment, inventory projections, and inventory management. In her free time, she likes traveling, baking new recipes, and watching Korean dramas.