Franworth Factor: In-studio and on screen, rowing with the flow

CITYROW: A Fitness Franchise Opportunity


CITYROW Founder and CEO Helaine Knapp was a group fitness addict who never saw results and started suffering from lower back pain. During her rehabilitation, she discovered rowing, which offers a high-intensity and low-impact workout. The rowing machine is the most effective stationary cardio machine on the market, though the workout needed an overhaul to make it sexy, accessible and fun for general fitness consumers. Thus, CITYROW was born.

Joining an in-demand industry is smart — but you have to be strategic. Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. That is why boutique fitness is replacing crowded, intimidating gyms.

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.


  • Form-focused exercise concept
  • Caters to all experience levels
  • Recurring revenue model
  • Option to open multiple studios
  • Ability to keep a full-time job
  • Manager run studios
  • Few employees
  • Low material costs
  • Omnichannel programming
  • Cash business with no receivables
  • Cyclically stable
  • A rapidly growing segment of the fitness industry


CITYROW combines interval training with an indoor row machine to provide high-intensity sweat, low-impact burn, total body results. In fact, rowing activates 85% of the body’s muscles for an effective workout and undeniable results.

CITYROW fills a critical need. Clients want high-intensity workouts that shreds calories and tones muscles, while being gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals. It is a sweaty, exhilarating experience that clients LOVE.


CITYROW is poised to shake up the fitness industry with its revamped take on the centuries-old sport of rowing. After succeeding in New York City’s fiercely competitive market, they’re ready for aggressive expansion nationwide with nearly 60 new units sold to date. This media-friendly brand has appeared on the Today Show, Forbes, Shape, Refinery29 and across many more national publications.

Combined with the all-inclusive support you will receive from the CITYROW leadership team and our partners, you’ll be perfectly positioned to take full advantage of what the boutique fitness industry has to offer.

No experience is necessary to franchise with us. As long as you are willing to learn, we will teach you everything you need to know to run a successful business with CITYROW and stay connected to your community.

Franchise owners receive world-class franchising support, including:

  • Real Estate and Construction
  • Digital Marketing
  • Hiring and Training
  • Business Coaching
  • Operations and Technology
  • And More