liberty fulfillment


Liberty Fulfillment offers state-of-the-art e-commerce ordering, in-stock products at below-market costs with picture-perfect accuracy.

Franworth’s In-House Product Procurement Center

Liberty Fulfillment is Franworth’s in-house product procurement and distribution company. Our team of experts manages inventory and streamlines fulfillment services for franchise brands and small businesses in the United States and Canada. We offer access to state-of-the-art e-commerce technology to support product ordering and maintain in-stock products in the warehouse at below-market costs with picture-perfect order accuracy and on-time delivery. Customers also save by ordering office supplies, small equipment, and marketing collateral, leveraged by our co-op purchasing and packaging with your company’s branding is also available.

Liberty team members are looking at a computer screen, standing in front of many boxes behind them

Client Benefits

  • Business continuance on mission-critical product​s
  • Leverage purchasing power
  • Dedicated fulfillment resources
  • Secure e-commerce ordering website
  • 99.7% accuracy and 100% on-time shipping
  • Free Assessment
  • Customized Program
  • Product Sourcing
  • Centralized purchasing and warehousing
  • Cost savings and rebate opportunities

Free Consultative Assessments

If your company could benefit from a macro view of your company’s current product, vendor, and fulfillment needs, we can provide a free consultative assessment to help you determine if Liberty can provide a customized program to help your business do what it does best.

Liberty team member packaging Lash Lounge orders. There are many boxes behind her in the facility

Founder John Rotche Speaks on Innovation Behind Liberty Fulfillment

Franworth Founder & CEO, John Rotche speaks to our incredible fulfillment and distribution center. He shares how Franworth is always challenging the norm and striving for more efficient solutions, with Liberty Fulfillment being a prime example.

Liberty Fulfillment was “born out of a necessity, and now stands as a powerhouse with a vast, barcoded inventory, operating seamlessly through an e-commerce platform. Think of it as our own version of Amazon tailored for the franchise industry,” says John. Watch the video below to learn more about the innovation behind Franworth’s Resource Center, Liberty Fulfillment.

Our Team of Professionals

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Dan Hannay
President of Liberty Fulfilment

Dan has been with Franworth since 2013, where he served in the roles of Regional Director, Director of Business Intelligence, VP of Operations, before heading up procurement for all of the Franworth Brands. Dan was also a multi-unit franchisee prior to this. His past corporate experience in procurement and inventory management has been instrumental in developing the fulfillment arm of the business.

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Jacob Gendron
Director of Operations

Jacob is Director of Operations at Liberty Fulfillment. He graduated from Spring Arbor University with a degree in Global studies. At Liberty, he leads the management and development of Liberty’s team with an internal development program, integration of new brands, and KPI performance. During college and after, he lived in Japan for a year as a student, and later served as an English teacher for a year and a half. He lives in Ann Arbor with his wife Milly, and they enjoy following football, traveling, and going to the movies.

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Jason Nichols
eCommerce & B2C Operations Manager

Jason is the Manager of eCommerce & B2C Operations at Liberty Fulfillment. He graduated with a degree in Digital Media and brings with him over 15 years of supply chain experience. Jason’s role at Liberty sees him assisting several of Franworth’s brand partners in managing their consumer facing product lines and the development & managment of their ecommerce websites as well as developing tech solutions for Liberty as a whole. In his free time, Jason enjoys horror movies, MMA, and cooking.

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Cal Daniels
B2B Operations Manager

Cal is the Manager of B2B Operations at Liberty Fulfillment. At Liberty, he assists the team with all aspects of inventory management, fulfillment, and procurement. He graduated from Eastern Michigan University in 2023 with a BBA in Supply Chain Management. In his free time, Cal loves to golf, read books, and travel as much as he can. He’s also “that guy”.

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Marissa Deardurff
B2B Specialist

Marissa is a B2B specialist at Liberty Fulfillment. She graduated with honors from the University of Michigan with a degree in Korean studies in 2022. At Liberty, she assists with all B2B operations including order fulfillment, inventory projections, and inventory management. In her free time, she likes traveling, baking new recipes, and watching Korean dramas.

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Kirsten Trower
B2B Specialist

Kirsten is a B2C specialist at Liberty Fulfillment. She graduated from Pace University with a degree in Business Management, focusing on Event Marketing. At Liberty, she assists with B2C operations, including marketing, wholesale, and e-commerce. In her free time, she likes to hang out with her cats and go thrift shopping.