The Barre Code

Franworth Factor: Bringing fitness franchising back to the forefront!

The Barre Code: A Fitness Franchise Opportunity

Brand History:

In 2010, The Barre Code Co-founders and Co-CEOs Jillian Lorenz and Ariana Chernin turned a New Year’s Eve resolution into a lifelong mission to create and grow a best-in-class fitness program for everybody and every BODY, while promoting personal growth and self-acceptance in an environment where women support one another.

As a fitness program that women love, The Barre Code is fitness for everybody and every BODY. With 40 franchise locations across 18 states and counting, and over 200,000 loyal members, The Barre Code has developed a devoted fan base that only continues to grow. As The Barre Code continues to grow, our vision grows stronger to continue to use fitness as a vehicle to positively impact the lives of individuals worldwide.


  • Ability to hire a manager to run the studio
  • Recurring revenue model
  • High ROI Opportunity
  • Power of memberships
  • A ground floor opportunity
  • Limited, flexible time commitment
  • Opportunity to open multiple units


At The Barre Code, clients have everything to gain and nothing to lose. Our efficient and results-driven fitness program welcomes all fitness levels to go beyond the barre with three core formats: Barre, Bootcamp, and Brawl™ (a high energy kickboxing style class). Whether you are a fitness fanatic or just beginning your journey, you will find a class style that is perfect for you.

A strong sense of community is essential for customer retention within the boutique fitness industry. Fortunately, The Barre Code does its best! Our core purpose is to empower women and promote radical self-love. This wouldn’t be possible without our strong Barre Code community!

Barre workouts were initially inspired by dance conditioning exercises and have been heavily influenced by yoga and pilates, adapting over time to become more accessible to beginners. A key component of barre is proper form and technique, making even the smallest movements incredibly effective.

Make an impact on your community. As a fitness program emphasizing personal growth, inner strength, and a mantra of self-acceptance, The Barre Code fitness program is accompanied with a community feel fostered in each studio. You’ll have the opportunity to make a difference in people’s lives by unlocking their potential and transforming the way clients feel about their bodies and abilities. 

Why Own a The Barre Code? Here is Why:

The Barre Code began its national franchising program in 2013. Fitness is a booming industry with room for further acceleration. The shift from big-box gyms to a more personalized approach of boutique fitness is what makes our franchising opportunity unique, competitive, and attractive. The smaller footprint and low investment create a higher ROI and faster break-even for the franchisee. Studios can charge for recurring memberships or charge per class, increasing revenue without backing members into strict contracts. Fitness boutiques also tend to have low labor costs and are easily scalable. The Barre Code features multi-unit franchisees who have managers at each studio, as well as single studio operators.

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